Thinking out loud about the other F word

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1. Talk (or even better — listen) to your customers

Spend two hours every week talking to customers. During these two or more hours, ensure that you are NOT selling your product, but are simply listening. Listen to the lives your customers have and how they use tools to accomplish something.

2. Instrument in-product surveys (that are short and delightful)

Net promoter scores or CSAT scores have a ton of pitfalls. They are, by no means, perfect product metrics, especially if your tool/product does not get sufficient traffic.

a simple survey on Stripe’s docs
A simple survey within Stripe’s API docs

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I'm a product manager from Chennai living in San Francisco. I enjoy writing about product management, books, food, and people.

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Ashwini Sriram

I'm a product manager from Chennai living in San Francisco. I enjoy writing about product management, books, food, and people.